group coaching community
what if you actually
liked your habits?
hear me out
Not in a “pat yourself on the back for eating a salad once” kind of way.
I mean in a “this feels so good, why didn’t I do it sooner?” kind of way.
What if your habits stopped feeling like a chore and started feeling like you?
What if you actually liked your habits?
welcome to the habit lab
A safe place for goals and transformation. The second you log into the lab, you become one of us, hot nerds-in-training who are ready to roll up our sleeves and experiment.
There’s no longer “failure”, only “data” from here on out. Set-backs inform us. Shame is not allowed. You’re safe. You’re home.
(Oh! And you’re going to get out of that rut.)
science-backed systems
Lasting habits require systems that actually work for you. Together, we’ll experiment with proven, science-backed methods to find the routines that fit like a glove. Plan to bring all your observations and “aha” moments to our bi-weekly live calls, where we’ll tweak and hone your approach until it clicks.
(And it WILL click. When it does... it feels like coming home. That’s what happened to me.)
We all need support to keep going, and at The Habit Lab, you’re surrounded by the most joyful, most supportive people on the internet. Here, you’ll find real accountability and a sense of community that makes the process enjoyable. This is a place where small wins are celebrated, setbacks are data, and we’re all in it together.
(It’s a no-shame zone. Shame is not a strategy.)
accountability
True transformation starts with clarity. That’s why we begin with a 5-day course focused on discovering your own habit values—the foundation for building habits that actually feel right for you. This self-paced journey helps you uncover what drives you, so you’ll be building habits that align with who YOU are.
(Not someone else's values—yours!)
alignment
to make a habit stick
the three essentials
We keep things simple and focused with just the right rhythm of support. Here’s what you can expect to stay on track and keep moving forward:
You'll be the first to take my 5-part course, designed to help you uncover your habit values & the science of habit change. This course lays the foundation for building habits that truly align with who you are. You can revisit it anytime you want to explore a new habit!
Whether it’s decluttering, wellness, productivity, or any other goal, this course is here to guide you each step of the way.
One part will be released each week for 5 weeks in a row, so you'll be able to take your time and soak it in!
Self-Paced Signature Course
Every other week, join us for live, interactive calls where we dig into your experiences, answer questions, and fine-tune your habit-building approach.
Bring your wins, challenges, and “aha” moments—we’re here to make sure each strategy is working for you.
Heading into the weekend, I offer a space to reflect on what you learned from your test this week. And then decide if you will tweak the plan for the weekend.
By planning ahead of time any “off-plan” moments, you remain in control of your experiment. (You can also get feedback and strategy recommendations when you head into tricky situations, ex: travel, holiday, hosting a visitor, ect.) This is where we plan for those ‘Oh no, my boss’s birthday means cupcakes in the breakroom’ moments, so you don’t spiral into ‘Well, guess I’ll eat cupcakes forever now.’”
The Friday “Off-Plan” Plan Check-In post:
Live coaching Calls
Start your week by setting intentions. Every Monday, I’ll ask you to share your “system” experiment for the week and identify your “focus habit” that you’re currently testing. (Don’t worry, I’ll explain what all that means inside the lab) This is where you get clear on what you’ve decided is “on plan” for this week. (By setting your intention on a Monday and stating it publicly to the group, you’re already practicing two of the most important habit-stategies. Look at you go!)
The Monday “On-Plan” Plan Check-In post:
Each month, I introduce a new theme to keep things fresh and focused, like Decluttering, Digital Well-being, Relationships, Sleep Quality or Movement. These themes are completely optional and designed to help you experiment with different areas of personal growth, without feeling pressured.
Jump in if the theme speaks to you or continue with your own goals—either way, you’re supported!
Monthly challenge (Optional!)
Just the right amount of structure and support. We’re here to build habits that feel right for you—no fluff, no overwhelm.
You are encouraged to engage every day, once a week, as much or as little as you want. We’re here cheering you on.
We keep it light but intentional:
how we do this at the lab
We keep things simple and focused with just the right rhythm of support. Here’s what you can expect to stay on track and keep moving forward:
Community Changes Everything
here's why!
So a few of those people better be positive because—let’s be real—we’ve already got the negativity covered on our own. (They’re called Automatic Negative Thoughts, or ANTs. And yes, we’ll cover how to deal with those inside the Lab!)
Community is like rocket fuel for your goals. When you’re surrounded by people who are cheering for your success and working on their own growth, you can’t help but level up.
Here’s some stats for you: you’re 40% more likely to stick to a goal just by writing it down. Say it out loud to someone else?
That number jumps to 80%.
And, unofficially, I believe it hits 90% if the person you tell is me—because I will haunt you (in the most loving, goal-oriented way possible).
This space isn’t just for connection; it’s a sanctuary of positivity and accountability.
You’ll feel supported, encouraged, and maybe even inspired to do that thing you’ve been putting off—because when you’re in good company, taking action just feels easier.
You are the combination of the five people you spend the most time with.
it's science.
ELSIE LARSON,
A BEAUTIFUL MESS, FOUNDER
thank you. thank you. thank you.
i want to cry. i feel unblocked!
i had tried everything!
i've got a's for your q's
Q&A
Live calls are encouraged but not required. They’re a great opportunity to connect with others, share progress, and get personalized feedback. Plus, with replays available, you can always catch up later.
Do I need to attend the live calls?
What’s the time commitment?
We keep things intentionally light so you can engage without overwhelm. You can expect two live calls a month (there will be replays), plus weekly check-in-posts every Monday and Friday. Outside of that, you’re encouraged to check in whenever it feels right for you! Plan on an average of an hour per week to see the best progress! (The course itself will take around 5 hours to consume and is self-paced. It will be released one lesson per week for five weeks.)
How long should I plan to stay in the membership?
Plan for The Habit Lab to be the number one tool your toolkit for designing your “best year ever.” Each month, you’ll add new tiny habits that stack on top of one another, helping you gradually tackle daily hurdles and freeing up energy for what truly matters.
As you gain control over foundational habits, you might find yourself ready to pursue new goals—like writing a book, launching a website, or any dream that feels right for you.
By the end of the year, you’ll have the foundations in place to tackle all of your current goals (Then of course, we’ll make even more goals for the following year.) So I guess I should say plan to commit to the year, feel the freedom to cancel at anytime, but ultimately fall in love with the most supportive community on the internet and stay forever. 🙂
any reason you didn't want to house all this on Facebook?
I intentionally and PASSIONATELY chose to build a community OFF of the facebook platform. One of the top three habits my clients most often want to change is their relationship with social media.
This space gives you all the supportive, feel-good community vibes without the addictive scrolling.
Here, it’s just you, like-minded people, and the tools to actually change your habits—without the distraction rabbit hole.
This is your safe space away from topics you didn’t choose and your Uncle Controversial’s latest hot take. So when you need a change of pace, Log OFF there, take a deep breath and log on here. Deep sigh. Welcome to your sanctuary of positivity.
when Are the live calls & are they recorded?
The time will vary to try and accommodate as many schedules as possible. And Yes! All live calls are recorded and available for replay, so you can watch whenever it’s convenient. The first part of each call features a “hot seat” coaching session, where we work directly with a member on their habit-building journey—an inspiring experience even if you’re catching the replay. Then it's Open Lab, Q&A with Katie.
can i access this from my phone?
Yep! There's an app. It's all right there. Even the Live Calls can be taken from mobile if that's easier. You quite literally have a coach in your pocket. (It's also accessible from your computer, too.)
How long does it take to see results?
Results vary, but many members start noticing positive changes within a few weeks as they align their habits with their values or as I call it “the unlocking” period. Over time, you’ll build a supportive, personalized system designed to keep stacking new habits onto as you uncover new goals you didn’t even know you had. (Because once we get the hang of the daily stuff, we start to uncover the big stuff!)
Absolutely! Monthly themes are optional and are only designed to inspire. You’re welcome to join at any time, whether you’re following the current theme or pursuing your own goals.
Can I join in the middle of a monthly challenge?
Should I ask a friend, my mom, or my sister to sign up with me?
YES. Habits thrive with accountability, and nothing says “I’ve got your back” like tackling life together. Plus, who doesn’t want a built-in cheerleader who’ll hype you up for small wins and call you out (lovingly) when you start slipping?
Whether it’s your best friend, your mom, or your sister, having someone in your corner makes the process not only more effective but way more fun. So, send them the link. You’ll thank each other later!
What if I’m working on different habits/goals than other members?
That’s expected and perfectly okay! The Habit Lab is designed to support all types of habits. Our tools and community are flexible, so whether you're focused on decluttering, wellness, productivity, or another area, you’ll find encouragement and resources to support your unique goals. The foundation of every habit will translate.
What if I miss a check-in or a call?
No worries at all! Our approach is designed to fit your life, not add stress. You can jump back in whenever you’re ready, and the community will always be here to support you. Life happens. You’re not being graded. Just jump back in when you’re ready. We’re like the gym buddy who texts, ‘Get back in here, hot nerd,’ not the mean drill sergeant you imagine in your head.
WHO IS THIS KATIE DAY PERSON?
I’m also deeply invested in the science behind habit change and in my 5-part course, I will share everything I know about how our brains work to support lasting change. You’ll get a deep dive into the techniques that actually work, so you can create habits that stick. No fluff. (Well I mean, there are a few jokes here and there.)
I’ll be actively involved in the community every week, leading our bi-weekly live calls, where I dive into “hot seat” coaching with one featured member, then “open lab” to help everyone fine-tune their habits and any blocks that come up.
IN SUMMARY:
I USED TO BE A DUMPSTER FIRE
& NOW I'M OBSESSED WITH TRANSFORMATION
Alexandria Villanova, CEO, Creative Consultant
Working with Katie Day has been an absolute joy. She feels like an old friend—someone who truly gets you and is in your corner. She has this incredible knack for seeing your challenges from multiple angles and crafting thoughtful, tailored solutions that fit you perfectly.
Her empathy is always evident, leaving you feeling supported, confident, and ready to conquer the world after each conversation. I simply can't recommend her enough!
i feel ready to conquer the world after each session
YOUR INVESTMENT INCLUDES:
- The “Love Your Habits Signature” Mastercourse—a powerful 5-part jumpstart to revitalize your life and create lasting habits. (Released one lesson weekly for 5 weeks)
- Bi-weekly Live Group Coaching
- Daily accountability partners
- Badges created to keep you motivated
- The ability to get daily guidance from a 5x Certified Coach!
one-time joining fee
SUBSCRIPTION FAQs
what is the Refund Policy?
Due to the nature of this electronic product and the fact that it cannot be "returned", we have a no-refund policy.
There will be no partial (or prorated) refunds on monthly payments. Cancellations will be effective on the end date of the current billing term. Once your term has expired, you will be removed from the group! (I’ll be sad to see you go but no hard feelings! Life happens! I get it!)
JOIN NOW
If I pay annually this time, how does it work next year?
This time, you will pay the $150 joining fee, then select the discounted $468 yearly rate ($618 total) If you decide to renew the following year, you will pay only $468. You may also choose to switch to monthly payments instead.
Is there a minimum commitment?
Nope. You may self-cancel at any time! No questions asked.
Can I pay with one card and switch to another?
Yes. you may manage your settings inside your account.
If I leave and come back, do I have to pay the $150 joining fee again?
Yep! But the good news is that “those who pay, pay attention” and investing money upfront is a proven habit strategy.
or
$39/month
MEMBERSHIP PRICING
- a founder’s badge
- priority on hot-seat coaching (jump in the front of the waitlist when you need extra support!)
- grandfathered membership rate in the event of any future price increases
AND if you select "annual"
- the “Happy Habits” surprise gift box curated by Katie Day (it’s real cute, you guys)
Founding Members Special!
one-time joining fee
JOIN NOW
or
$39/month
(by choosing annual)
MEMBERSHIP PRICING
