hear me out

what if you actually
liked your habits?

group coaching community

$79/year

or $9/month

brand New Price!

self-cancel anytime,
i promise it won't be weird

the three essentials

to make a habit stick

alignment

True transformation starts with clarity. That’s why we begin with a 5-day course focused on discovering your own habit values—the foundation for building habits that actually feel right for you. This self-paced journey helps you uncover what drives you, so you’ll be building habits that align with who YOU are.

(Not someone else's values—yours!)

accountability

We all need support to keep going, and at The Habit Lab, you’re surrounded by the most joyful, most supportive people on the internet. Here, you’ll find real accountability and a sense of community that makes the process enjoyable. This is a place where small wins are celebrated, setbacks are data, and we’re all in it together.

(It’s a no-shame zone. Shame is not a strategy.)

Lasting habits require systems that actually work for you. Together, we’ll experiment with proven, science-backed methods to find the routines that fit like a glove. Plan to bring all your observations and “aha” moments to our bi-weekly live calls, where we’ll tweak and hone your approach until it clicks.

(And it WILL click. When it does... it feels like coming home. That’s what happened to me.)

science-backed systems

$500 value

Self-Paced Signature Course

We keep things simple and focused with just the right rhythm of support. Here’s what you can expect to stay on track and keep moving forward:

how we do this at the lab

Monthly challengeS (Optional!)

Each month, I introduce a new theme to keep things fresh and focused, like Decluttering, Digital Well-being, Relationships, Sleep Quality or Movement. These themes are completely optional and designed to help you experiment with different areas of personal growth, without feeling pressured.

Jump in if the theme speaks to you or continue with your own goals—either way, you’re supported!

(But you do get a badge every time you participate!)

The weekly Check-In post:

Start your week by setting intentions. Every Monday, I’ll ask you to share your goal for the week.

By setting your intention on a Monday and stating it publicly to the group, you’re already practicing two of the most important habit-stategies.

Live coaching Calls

By naming your current obstacles, you can also get feedback and strategy recommendations when you head into tricky situations, ex: travel, holiday, hosting a visitor, ect.) This is where we plan for those ‘Oh no, my boss’s birthday means cupcakes in the breakroom’ moments, so you don’t spiral into ‘Well, guess I’ll eat cupcakes forever now.’”

Monthly join us for live, interactive calls where we dig into your experiences, answer questions, and fine-tune your habit-building approach.

Bring your wins, challenges, and “aha” moments—we’re here to make sure each strategy is working for you.

Included in membership!

Literally everything I've learned about lasting habit change annnd how I changed my entire life. (Lost 75 pounds, quit my addictions...all of it.)

This course lays the foundation for building habits that truly align with who you are. You can revisit it anytime you want to explore a new habit!

Whether it’s decluttering, wellness, productivity, or any other goal, this course is here to guide you each step of the way.

Binge it all in one go or take your time.

Five video modules, printables, worksheets, and assignments

motivating
badges & streaks!

built-in
accountability!

We keep it light but intentional:

Just the right amount of structure and support. We’re here to build habits that feel right for you—no fluff, no overwhelm.

You are encouraged to engage every day, once a week, as much or as little as you want. We’re here cheering you on.

here's why!

Community Changes Everything

it's science.

You are the combination of the five people you spend the most time with.

Here’s some stats for you: you’re 40% more likely to stick to a goal just by writing it down. Say it out loud to someone else?
That number jumps to 80%.

And, unofficially, I believe it hits 90% if the person you tell is me—because I will haunt you (in the most loving, goal-oriented way possible).

This space isn’t just for connection; it’s a sanctuary of positivity and accountability.

You’ll feel supported, encouraged, and maybe even inspired to do that thing you’ve been putting off—because when you’re in good company, taking action just feels easier.

So a few of those people better be positive because—let’s be real—we’ve already got the negativity covered on our own. (They’re called Automatic Negative Thoughts, or ANTs. And yes, we’ll cover how to deal with those inside the Lab!)

Community is like rocket fuel for your goals. When you’re surrounded by people who are cheering for your success and working on their own growth, you can’t help but level up.

Q&A

i've got a's for your q's

Q&A

i've got a's for your q's

What’s the time commitment?

No worries at all! Our approach is designed to fit your life, not add stress. You can jump back in whenever you’re ready, and the community will always be here to support you. Life happens. You’re not being graded. Just jump back in when you’re ready. We’re like the gym buddy who texts, ‘Get back in here, hot nerd,’ not the mean drill sergeant you imagine in your head.

What if I miss a check-in or a call?

That’s expected and actually the plan! The Habit Lab is designed to support all types of habits. Our tools and community are flexible, so whether you're focused on decluttering, wellness, productivity, or another area, you’ll find encouragement and resources to support your unique goals. The foundation of every habit will translate.

What if I’m working on different habits/goals than other members?

YES. Habits thrive with accountability.
Whether it’s your best friend, your mom, or your sister, having someone in your corner makes the process not only more effective but way more fun. So, send them the link. You’ll thank each other later!

Should I ask a friend, my mom, or my sister to sign up with me?

Can I join in the middle of a monthly challenge?

Absolutely! Monthly themes are optional and are only designed to inspire. You’re welcome to join at any time, whether you’re following the current theme or pursuing your own goals.

Results vary, but many members start noticing positive changes within a few weeks as they align their habits with their values or as I call it “the unlocking” period. Over time, you’ll build a supportive, personalized system designed to keep stacking new habits onto as you uncover new goals you didn’t even know you had. (Because once we get the hang of the daily stuff, we start to uncover the big stuff!)

How long does it take to see results?

Yep! There's an app. It's all right there. Even the Live Calls can be taken from mobile if that's easier. You quite literally have a coach in your pocket. (It's also accessible from your computer, too.)

can i access this from my phone?

Every second Tuesday of the month. Camera on. Camera off. Come late, leave early, whatever you need to do.

And Yes! All live calls are recorded and available for replay, so you can watch whenever it’s convenient.

The agenda is Katie's Pep Talk, then Open Lab Q&A with Katie.
You can submit your questions in advance if you can't make it live.

when Are the live calls & are they recorded?

I intentionally and PASSIONATELY chose to build a community OFF of the facebook platform. One of the top three habits my clients most often want to change is their relationship with social media.

This space gives you all the supportive, feel-good community vibes without the addictive scrolling.
Here, it’s just you, like-minded people, and the tools to actually change your habits—without the distraction rabbit hole.

This is your safe space away from topics you didn’t choose and your Uncle Controversial’s latest hot take. So when you need a change of pace, Log OFF there, take a deep breath and log on here. Deep sigh. Welcome to your sanctuary of positivity.

any reason you didn't want to house all this on Facebook?

Plan for The Habit Lab to be the number one tool your toolkit for designing your “best year ever.” Each month, you’ll add new tiny habits that stack on top of one another, helping you gradually tackle daily hurdles and freeing up energy for what truly matters.

As you gain control over foundational habits, you might find yourself ready to pursue new goals—like writing a book, launching a website, or any dream that feels right for you.

By the end of the year, you’ll have the foundations in place to tackle all of your current goals (Then of course, we’ll make even more goals for the following year.) So I guess I should say plan to commit to the year, feel the freedom to cancel at anytime, but ultimately fall in love with the most supportive community on the internet and stay forever. 🙂

How long should I plan to stay in the membership?

We keep things intentionally light so you can engage without overwhelm. You can expect one live call a month (there will be replays if you can't make it live), plus weekly check-in-posts every Monday.

Outside of that, you’re encouraged to check in whenever it feels right for you!

The course itself will take around 5 hours to consume and is self-paced.

What’s the time commitment?

Do I need to attend the live calls?

Nope! They’re a great opportunity to connect with others, share progress, and get personalized feedback. With replays available, you can always catch up later.

$79/year

or $9/month

brand New Price!

self-cancel anytime,
i promise it won't be weird

IN SUMMARY:
I USED TO BE A DUMPSTER FIRE
& NOW I'M OBSESSED WITH TRANSFORMATION

Hi! I’m this Katie Day person!!! I’m a 5x certified coach, mother of four, who’s been through my own journey of transformation—I lost 75 pounds, broke free from my nightly wine habit, revived my 18-year-long marriage, and even tackled my “garbage person” slob tendencies. I’ve built The Habit Lab because I know firsthand how powerful it is to have the right support, structure, and strategies in place.

I’m also deeply invested in the science behind habit change and in my 5-part course, I will share everything I know about how our brains work to support lasting change. You’ll get a deep dive into the techniques that actually work, so you can create habits that stick. No fluff. (Well I mean, there are a few jokes here and there.)

I’ll be actively involved in the community every week, leading our bi-weekly live calls, where I dive into “hot seat” coaching with one featured member, then “open lab” to help everyone fine-tune their habits and any blocks that come up.

And, by the way—I’m also an emmy-award-winning comedy writer, and I believe passionately that transformation should be fun and judgment-free. This is a space to experiment, make progress, and have a few laughs.

WHO IS THIS KATIE DAY PERSON?

self-cancel anytime,
i promise it won't be weird

MEMBERSHIP PRICING

or $9/month

Yes. you may manage your settings inside your account.

Can I pay with one card and switch to another?

Nope. You may self-cancel at any time! No questions asked.

Is there a minimum commitment?

Due to the nature of this electronic product and the fact that it cannot be "returned", we have a no-refund policy.

There will be no partial (or prorated) refunds on monthly payments. Cancellations will be effective on the end date of the current billing term. Once your term has expired, you will be removed from the group! (I’ll be sad to see you go but no hard feelings! Life happens! I get it!)

what is the Refund Policy?

SUBSCRIPTION FAQs

$79/year

The “Love Your Habits Signature” Mastercourse—a powerful 5-part jumpstart to revitalize your life and create lasting habits.
Monthly Live Group Coaching
Daily accountability partners
Badges and streaks created to keep you motivated
The ability to get daily guidance from a 5x Certified Coach!

WHAT'S INSIDE:

hear me out

motivatingbadges & streaks!

built-inaccountability!

We keep it light but intentional:

Community Changes Everything

it's science.

You are the combination of the five people you spend the most time with.

i've got a's for your q's

i've got a's for your q's

What’s the time commitment?

What’s the time commitment?

What if I miss a check-in or a call?

What if I’m working on different habits/goals than other members?

YES. Habits thrive with accountability.Whether it’s your best friend, your mom, or your sister, having someone in your corner makes the process not only more effective but way more fun. So, send them the link. You’ll thank each other later!

Should I ask a friend, my mom, or my sister to sign up with me?

Can I join in the middle of a monthly challenge?

Absolutely! Monthly themes are optional and are only designed to inspire. You’re welcome to join at any time, whether you’re following the current theme or pursuing your own goals.

How long does it take to see results?

Yep! There's an app. It's all right there. Even the Live Calls can be taken from mobile if that's easier. You quite literally have a coach in your pocket. (It's also accessible from your computer, too.)

can i access this from my phone?

when Are the live calls & are they recorded?

any reason you didn't want to house all this on Facebook?

How long should I plan to stay in the membership?

What’s the time commitment?

Do I need to attend the live calls?

Nope! They’re a great opportunity to connect with others, share progress, and get personalized feedback. With replays available, you can always catch up later.

Yes. you may manage your settings inside your account.

Can I pay with one card and switch to another?

Nope. You may self-cancel at any time! No questions asked.

Is there a minimum commitment?

what is the Refund Policy?

were you looking forthe reset mAsterclass instead?

motivating
badges & streaks!

built-in
accountability!

YES. Habits thrive with accountability.
Whether it’s your best friend, your mom, or your sister, having someone in your corner makes the process not only more effective but way more fun. So, send them the link. You’ll thank each other later!

were you looking for
the reset mAsterclass instead?